Roberto’s Taco Shop began in 1964 as San Diego’s first walk up and drive-thru taco shop. Since then Roberto's has expanded to over 65 restaurants in California and Nevada, with the vast majority of locations operating in the Las Vegas metro.
In 2016 Roberto's opened a location in Reno at 801 N. Virginia St. Turnout for the Reno grand opening was so great, serving over 600 people in the span of ten hours, the restaurant ran out of food and had to temporarily close. A first in the history of the chain!